3.4 Interactive Testing Area

Interactive Testing Area

Objective

Create a space for displaying, presenting, demonstrating and sampling products. This interactive testing space helps educate and promote the retail products.

Space Planning

Locate the interactive testing area within the retail lounge and among the chair services.

Design Features

Features:

• Create a standing height work surface that may accommodate stools.

• Promote retailing experiences that allow guests to feel as if they are truly learning as well as carefully experimenting. This will not only drive product sales but also build loyalty to the brand.

• Offer take home product samples for products designed for the face or hands.

• Provide approved merchandising accessories and marketing graphics.

• Some testing stations may include a decorative guest hand washing sink to allow for the testing of many types of products.

Flooring and Wall Finishes

Furniture and Equipment

Lighting

Temperature and Ventilation

Electrical and Technology Requirements

Infection Control and Safety Measures

Adjacencies

Circulation

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